Month: October 2017

Alpa, representative for car manufacturers

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Alpa of Switzerland, who once claimed things were simple at the top and whose cameras I used to fantasize about, just sent me their newsletter. Among the headlines was “How to photograph the great outdoors”, followed by “Read the story on Land Rover’s website.” I clicked the link. Unsurprisingly it was an advertisment. Uninspiring drone footage. Extraordinary landscape, an unremarkable car driving through it, close ups of river streams, dashboard, too much slow motion. The […]